Iowa Wild Sales Operations & Strategy Manager

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The Manager, Sales Operations & Strategy plays a key role in driving sales strategy and revenue growth across ticketing and sponsorship by delivering data-driven insights and aligning tools and systems with business objectives. This role manages pricing strategy, CRM infrastructure, and reporting processes to support sales and service performance across both ticketing and corporate partnerships. Additionally, the Manager, Sales Operations & Strategy leads research initiatives and provides actionable insights to support lead generation, customer segmentation, and long-term sales success. Responsibilities/Essential Functions:

• Drive sales strategy across sponsorship and ticketing.
  • Serve as a strategic partner to the Ticket Sales and Corporate Partnerships teams by providing insights, analytics, and tools that enhance revenue generation and operational efficiency.
  • Collaborate directly with the Senior Director, Sales and department leaders to align analytics and systems with key sales objectives across both business units.
• Manage organizational pricing strategy.
  • Develop and manage pricing strategies informed by industry benchmarks, local market trends, and customer buying habits.
  • Partner with Director, Sales and Senior Director, Ticket Operations to implement and monitor pricing changes for ticket and premium inventory.
• Manage ticket sales and service reporting.
  • Own the structure and integrity of CRM system to support lead management, customer segmentation, and sales performance reporting and to assist with the sales process.
  • Ensure data accuracy and integration between the CRM system and marketing platforms to support ticket sales operations.
  • Deliver timely reports on all ticket revenue related to inventory and activity.
• Manage corporate sales and service reporting.
  • Maintain and develop integrations between the CRM systems and other platforms to ensure partnership data accuracy and availability.
  • Provide real-time reporting on sponsorship pipeline, renewals, and fulfillment metrics to support partnership sales and retention.
• Lead sales-focused research and provide insights.
  • Manage and fulfill ad hoc requests for information from primary and secondary sources to support ongoing new business and retention activities.
  • Support organizational lead generation and scoring.
• Perform other duties as assigned.

Position Requirements: Formal Education & Certification:

• Bachelor's degree or equivalent experience.

Knowledge & Experience:

• Minimum of one year of experience working on business analytics in a professional environment.
• Experience in the sports industry preferred.
• Experience with Salesforce CRM preferred.
• Portfolio of work demonstrating required experience listed above preferred.

Personal Attributes:

• Exceptional customer service orientation.
• Proven analytical and problem-solving abilities.
• Strong documentation and organization skills.
• Exceptional interpersonal skills, with a focus on rapport-building, listening, and questioning skills.
• Possesses a consulting mindset.
• Servant leader.

Work Conditions:

• Ability to work nights, weekends and holidays as needed for games and events.
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc.
• Lifting up to 50 lbs.
• Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

ADA/EEO Statement: Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship. We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.
Experience
Preferred

• 4

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